The commercial potential covered up in the steadily growing online gaming market has been known to marketers for a long time. It is known that millions of individuals around the world are playing different types of online games. The wide range of available games – from single player trivia, puzzle, sports and casino games to classic multi player games such as backgammon and chess to massive pretending and strategy games like World of Warcraft and Lineage – attracts diverse variety of players.
Late surveys show that online gaming is not an exclusive territory of 25-35 males. More than 50% of ladies at the same age are playing online games on a regular basis, plus a good percentage of more seasoned (and of course, younger) people are also engrossed in the internet gaming world. For marketers, these numbers mean special opportunity to expose all kinds of products to millions of potential customers.
Marketers use variety of online w88casino marketing techniques to approach the massive horde of online gamers including traditional advertisements and more creative and advanced types of online marketing tools. From chewing gums to automobiles through anti-depression drugs, it seems like everyone is after the online gamers’ attention.
One of the most common ways to advance a brand is by online games. For example, the Chrysler Group, the proprietor of the Dodge brand, has an exclusive game website dedicated to racing games, in which the player can drive the company latest models, and if played well, the players are rewarded with a HEMI® Power Bonus!
Online Pool as a Test Case
Suppose that you want to shoot some pool online. By clicking “online pool” on one of the biggest internet search engines, you will find two major food manufacturers battling for the opportunity to advance their brands on your virtual pool table.
The giant chewing gum company Wrigley’s is the sponsor of the popular gaming portal, mostly known for its online billiard games. Once you’ve gone into Candystand virtual pool room, you will be asked to customize your playing able from a selection of three designs, each one represents a different chewing gum brand, which its logo is spread all over the pool table. Will you consider chewing an Ice Breakers later?
You will be facing the same dilemma if you choose to play at Nabisco World. However, if you go for the most popular choice today, Yahoo! Pool, you won’t be able to escape advertisements as well; right after you’ve registered and before entering the desired game room, you’ll be hit by Yahoo! Games’ sponsors’ messages.…